
One of the important news that we can get out of the BlackBerry World conference is probably the good relationship that are demonstrating Microsoft and RIM, with the presence of Steve Ballmer reported that they will be the official supplier of maps and searches for the Canadian company.
The agreement makes that Bing services continue to grow to be integrated into a system like blackberry os7, which is supposedly going to work well in the market. Microsoft promises to take to the Bing services beyond a search box, they are working on tools that will facilitate life users, and more likely to face to developers.
Although RIM is making important changes in their lines of development, such as the QNX operating system of the Playbook tablet that will eventually reach the Smarpthones, in regards to services have the need to pull third party to ensure the quality and focus on other things (do BlackBerry OS 8 based on QNX at the end of the year?).
For some the strategy of becoming a friend of the enemy of your competitors is not the most intelligent, but the reality is that the alternative was going through further feeding the leader of the sector, Google, and expensive to users, competition is always welcome.
A video of PocketBerry that shows the integration of services in the new operating system:
Funny thing is to see how the interface of the application has an air tube (Windows Phone 7), and the data will be served by NAVTEQ, owned by Nokia. Thus it seems that Microsoft is also helping to expand the technology and services from Nokia which are one of its competitors in the world of Smartphones.
The rapprochement between the two companies is also expected to arrive some awaited in any system like Photosynth, Microsoft applications for BlackBerry phones.
Vía | ReadWriteWeb
Video | PocketBerry
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